Overview
Meet Nivaara
Nivaara is a health companion designed to help women understand and manage anemia through everyday habits, without overwhelming medical jargon. Built around tracking, gentle reminders, and clear guidance, it supports women across different life stages before symptoms become severe. The goal was not to fix anemia overnight, but to make awareness, consistency, and self care easier in their daily life.
My role
I worked closely with my team across the entire UX process, while taking the lead on interaction design, building the design system, and designing the UI and animations.
Timeline
The project took place from 9 July to 11 December 2025.
Discovery
The Quiet Side of Progress
India is growing fast, with women driving that change every day. Yet many women continue to live with anemia, often dismissing it as simple tiredness. When those holding families and communities together don’t feel well themselves, an important gap is revealed, and that’s what led us to work on this problem.
Understanding the Gap
We looked at what’s missing, why women struggle to manage anemia, and how these gaps show up in daily life.
Digging Deeper
We used the 5 Whys to move past symptoms and uncover the deeper reasons behind anemia in women.
Beyond the Surface
We used the Iceberg Model to understand the deeper patterns that cause anemia to be normalized and ignored.
The Bigger Picture
To understand the scale and seriousness of the problem, we reviewed national reports, research papers, and public health data.
The Ecosystem
We mapped out everyone involved to understand where influence, responsibility, and gaps in care really exist.
Defining the Scope
We scoped the project around urban women to ensure feasibility, adoption, and testing within the limits of a tech led solution.
Design Process
We followed the Design Thinking process to understand problem deeply, explore ideas and create into a user centered design.
Research
Hearing Their Stories
We spoke to women across different life stages to understand beyond what data and reports could tell us.
Hearing Their Stories
We then mapped out what users say, think, feel, and do to uncover patterns and better understand their decisions.
Validating at Scale
To support our interview findings, we ran a survey to understand how widespread these behaviors and challenges are across a larger scale
Competitive Analysis
We followed the Design Thinking process to understand problem deeply, explore ideas and create into a user centered design.
Define
Problem Statement
Women worldwide face Anemia due to low iron deficiency, less RBC'S and a lack of self care. Most of them don’t even realize they have anemia until its very severe
Meet Our Users
We created four personas to represent different life stages and mapped their journeys to understand their challenges.
Framing the Problem
We used “How might we” questions to turn research findings into clear, actionable design opportunities.
Ideation
Exploring Ideas
We used brainwriting to document multiple solution directions, ensuring every voice was considered.
Rapid Ideation
To rapidly explore multiple feature ideas, we used Crazy Eights to sketch eight quick solutions in a short time.
What We Explored
A collection of ideas generated during Brainwriting, Crazy Eights, and Six Thinking Hats.
Prioritizing with Purpose
We then used the MoSCoW method to prioritize features based on user value, feasibility, and project scope.
Sketching the Flow
We started with paper wireframes to quickly explore layouts, test ideas, and focus on structure before moving into detailed screens.
Structuring the Experience
We defined the information architecture to organize features clearly, and help users find what they need without friction.
User Flows
We then mapped user flows for symptom tracker and h/b tracker to ensure that they feel simple, logical, and easy to complete.
Final Design
Shaping the Logo
We explored visual ideas to create a logo that reflects care, balance, and everyday health support.
Color and Depth
We designed a color system for both light and dark modes and used elevation to create hierarchy and visual comfort across screens.
Typography
We chose typefaces that feel clear, approachable, and easy to read across different screens and content types.
Layout System
We defined a layout system with grids, spacing, and corner radii to keep screens balanced, and easy to navigate.
The Final Experience
We brought everything together into a complete set of screens from onboarding to tracking, learning, and taking action.
Onboarding
Home Page
Track Page
Learn Page
Reminders Page
Symptom Tracker
Blood Test
H/B Tracker
Period Tracker
Profile Page
Notifications Page
Community Pages
Light and Dark Modes
Reflection
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